Instagram today is one of the most popular social networks in the online world, and guaranteeing the territory of your company in it, is a smart move in the search for new leads. The social network has grown impressively in recent years, reaching more than 500 million active users, surpassing even Twitter, Pinterest and the beloved Snapchat.
Knowing how to communicate with your audience through this means guarantees a good advantage for your company, but, before that, it is necessary to know how to win followers that get hooked with your publications. Continue reading to discover more!
Why invest in Instagram?
If the number of more than 500 million active users in the network does not convince you, it may help to let you know that the use of images in content marketing brings surprising results for any type of business. And not only that. Instagram has more than 60% of the users connected daily and with an average of 80 million shared photos per day. On the other hand, according to Global Index, the network doubled its size in the last year, with an even higher growth forecast after the implementation of Instagram Stories. If your person interacts on Instagram, there are no excuses not to be online as well, taking advantage of the communication channel to create ever closer links with your audience.
Investing in Instagram does not demand much to guarantee a good first step, just:
– Attention to trends
– Beware of the communication tone
– Publish frequently
– Interact online
1. Connect your Instagram to other social networks
How to get followers on Instagram quickly? You must spread your profile!To spread your profile and increase the number of followers, the first thing you should do is connect your account to your other social networks. For that, enter the options area of the application, choose “linked accounts” in Settings and then select the alternatives of your choice.
So you can share your images on other platforms such as Facebook, Twitter, Flickr, and so on. Increasing the reach of your publications and the opportunity to be seen and discovered by other users.
2. Learn to use the Hashtags
A Hashtag comes from the numeral symbol (#) with a word that you want to present as a description of that publication. You should already have seen some super popular like #lookdeldia or #instafood in Instagram, Twitter and even Facebook posts. Proper use of this resource allows users to find your business more easily. In addition to allowing the organization of your content by categories within the network.
Always try to use hashtags that are directly related to your image and avoid floods. As much as that increases the scope of your business, it confuses the user experience that already accompanies your publications. In case you want to use them, you can do so in the comments area of your posts without polluting another person’s timeline.
3. Find photos that are really interesting
Another factor that makes all the difference in the engagement of Instagram users is the quality of the photos you post. Do not be afraid to use angles, or experience good lighting or opt for good quality when taking your photos. That difference can guarantee a large number of “I like you” and draw the attention of whoever is