Sending messages in bulk is a right way for SMS marketing and one should consider for the Organization. There are umpteen reasons why you should consider this method of marketing. As there is increased competition between brands, the Bulk message is one of the marketing techniques that many customers are adopting. However, there are very few organizations that offer Bulk messaging as digital marketing offerings and are missing out many customers with increased Return on Investments.
Many companies believe that bulk messaging as a service requires huge investments and are not analysing their investments versus the Return of Investments accurately. In reality access to Bulk Messaging is becoming very popular and can be used for all the persons who have access to mobile phones and smartphones so that this type of marketing can target potential customers very quickly with targeted delivery of SMS. SMS service between the customers and the companies can be two way, provided the privacy of individuals is protected, and individuals have access to opt out or opt-in for these type of services.
This article covers why bulk is messaging should be provided as a Service and also adopted by companies to target potential customers as part of digital marketing to channelize the strategy for finding new and also maintain communications open between the potential customers and existing customers.
- Bulk Messaging As An Impact With Direct Marketing And Immediately
Bulk SMS is one the channel which produces an immediate impact and it reaches the potential and existing customers immediately. The customers can read bulk Messaging with rate exceptionally higher than another conventional way of the digital marketing strategy. This can be used at a very faster speed and can be assured that there is an impact of at least 98% of users. Bulk messaging ensures very speedier response and communication build up with the potential and existing customers when compared other modes of marketing such as email, e-paper, and social media.
- Customer Response Strategy
Bulk messaging can provide links and phone numbers for the faster response from the customers. Keywords and short messages which can be included in the bulk messaging have customer touch points for remembering the messages and getting back for replies. Customers must be provided the option of opting out or opting in for any future messages.
- Easier Integration
The bulk messaging can be integrated with various other platforms and infrastructure and with links and with links, phone numbers and multiple touch points for the customer to connect back to the parent company. These bulk messaging can introduce to other digital marketing strategy and different touch points for the customers such as email, websites, blogs, reviews, e-paper and social media.
- Data Analysis and Response
Bulk messaging can be analysed for customer’s response, failures, and opportunities. The data analysis and reports generation take average of 15 min and response time from the customer with an average of 7 minutes. The response data can be made use of for speedier customer product/service delivery and increased results.
- Customer Relation
One of the values provided by bulk messaging can be increased customer relationship and thus speedier, and product/service delivery is resulting in delighted customer.